SHOPS ZELGER

The South Tyrolean family business Zelger specialises in hearing aids. A large-scale rebranding campaign was to reposition the company and give it a breath of fresh air. Part of this was the drafting of a unified overall concept and the modern redesign of the company’s shops.

The redesigned spaces create room for innovation, transparency and customer care. The central focus of the design is the concept of simplicity, which manifests itself in the white colour scheme. This contrasts strongly with the dark colours of the furniture and flooring. Dark precious wood adorns the elongated, clear reception counters and gives the premises a pleasant, cosy atmosphere. Clear, straight lines in combination with targeted light beams form an architectural orientation system that guides customers through the space. More intimate rooms for personal customer contact are skillfully separated from public rooms and thus offer the greatest possible privacy for people with hearing difficulties. The modern audiological equipment moves discreetly into the background and thus enables very personal counseling.

During the day, pleasant daylight penetrates the interior through large glass surfaces and floods the shops. At night, targeted lighting opens the room to the outside and skillfully sets the scene for the products.